WILDLIFE. WORKING LANDS. THE PEOPLE WHO CARE.A 501(c)(3) nonprofit

CENTER FOR CONSERVATION COMMUNICATION

A voice for
the wild.
A future for us all.

Hunters and anglers have helped write one of America’s great conservation stories. It’s time the rest of America heard it.

Discover our mission
A bull elk bugles beside resting elk in an open meadow bordered by forest.
THE WILD IS WORTH SPEAKING FOR.Ryan Hagerty / USFWS
Healthy wildlife Thriving habitat Shared traditions A future for everyone

THE STORY AMERICA NEEDS TO HEAR

We’ve protected habitat.
Now we must protect understanding.

Healthy wildlife. Open spaces. Food from the land. Traditions passed from one generation to the next.

These are things Americans can share, whether or not they hunt or fish. The Center for Conservation Communication exists to connect those values to the people and industries helping sustain them.

We are building a permanent mainstream voice for hunter-funded conservation: a coalition of conservation organizations, scientists, wildlife professionals, businesses and compelling storytellers that earns public trust through evidence and emotion.

How we will reach America

A LEGACY WITH MEASURABLE IMPACT

Conservation isn’t just a belief.
It’s an investment.

Explore the sources
01 / FUNDING

$31B+

For wildlife &
sport fish restoration

Distributed through federal annual apportionments since 1937, supported by the sporting community and industry.

USFWS · February 2026 [1]

02 / HABITAT

6M+

Acres conserved
through Duck Stamps

Wetlands habitat protected since 1934, benefiting waterfowl and a much wider community of wildlife.

Federal Duck Stamp Program [2]

03 / WILDLIFE

800+

Bird & mammal
species supported

Monitoring and management supported by restoration funding together with state-agency investments.

USFWS · February 2026 [1]

This is a shared achievement. Hunters, recreational shooters, anglers, boaters, manufacturers, state agencies and other partners all contribute. These measures describe different benefits and are not additive.

HOW THE COMMITMENT BECOMES CONSERVATION

Participation becomes protection.

A lasting connection between the sporting community and benefits for everyone. [1][2]

  1. 01

    People & industry

    Licenses, stamps and
    dedicated excise taxes

  2. 02

    Agencies & science

    Habitat work, research and
    wildlife management

  3. 03

    Benefits for everyone

    Wildlife, access and
    places worth protecting

THE HUNTER-CONSERVATION TRADITION

“In a civilized and cultivated country wild animals only continue to exist at all when preserved by sportsmen.”

Theodore Roosevelt · Library of Congress [5]

WHY THIS MOMENT MATTERS

The future of conservation depends on public trust.

Wildlife decisions increasingly play out in headlines, social feeds and ballot campaigns. Science needs a clear, credible voice in that conversation.

Habitat alone cannot secure the future of hunting and fishing if public support disappears. CCC will make the connection visible—before misinformation becomes accepted wisdom and before the next controversy defines the story.

THE AUDIENCE BEYOND OUR OWN

~5%Hunted in 2022
~95%Our wider opportunity

Non-hunters are not our enemies.
They are the people whose trust we must earn.

U.S. residents age 16 and older. Rounded participation shares, not an opinion poll. [3]

OUR APPROACH

One important story.
Every available platform.

Meet Americans where they already watch, read, listen, shop and learn.

CCCCredible stories.
Compelling voices.
Mainstream
America

01 / SCREEN

Film, television & streaming

Natural-history films, television features and short-form stories that put the wonder of wildlife—and the people sustaining it—in front of mainstream audiences.

02 / SOUND & PRINT

Radio, podcasts & publishing

Compelling interviews, radio campaigns, magazine features and op-eds that explain conservation in language people understand and remember.

03 / TRUSTED VOICES

A camera-ready speakers bureau

Scientists, wildlife managers, landowners and experienced communicators prepared for television interviews, public events and challenging questions.

04 / DIGITAL

Social media & rapid response

Credible explainers, creator partnerships and shareable video, backed by an evidence desk that checks claims and answers misinformation promptly.

05 / EVERYDAY REACH

Retail & national advertising

Print, digital and regional campaigns supported by manufacturers and retailers, bringing the conservation story into stores and everyday life.

06 / THE NEXT GENERATION

Classrooms & community

School-ready materials, museum programs and expert presentations that connect wildlife, naturally sourced food, healthy habitat and stewardship.

Credibility.

Verifiable sources. Qualified experts. Honest explanations.

Content.

Beautiful storytelling that connects before it persuades.

Coalition.

A shared voice across conservation, business and culture.

Great Salt Lake conservation imagery credited to Dorsey Pictures.WATCH THE CCC FILM Dorsey Pictures

THE VISION IN MOTION

We have the story.
Let’s give it a voice.

See why a permanent conservation communications platform matters—and how a united sporting community can help America understand what is at stake.

Play the film

Center for Conservation Communication
RevCut · 10.2.26v3 · Opens MediaSilo

OUR NATIONAL AND REGIONAL AD CAMPAIGNS

An invitation.
Not a dividing line.

Conservation starts with something we can agree on: wild places are worth keeping.

Mallards in flight at Chincoteague National Wildlife Refuge.

FOR EVERYONE WHO LOVES THE WILD.

You don’t have to hunt
to love hunting.

Perhaps you’re not a hunter.
But maybe it’s time to thank one.

CCC Center for Conservation
Communication
Steve Hillebrand / USFWS

THE CAMPAIGN MESSAGE

Wildlife doesn’t ask
who paid for the habitat.

If you love America’s wild places and the creatures that inhabit them, you have something in common with the hunters and anglers helping conserve them.

Dedicated restoration programs have distributed more than $31 billion since 1937. Federal Duck Stamp purchases have helped conserve more than 6 million acres. The habitat supports species far beyond those we hunt or catch.

[1][2]

That is a story worth sharing—in national media, regional publications, social feeds and retail spaces across the country.

Our Campaign Work

Four films. One commitment to making the conservation story seen, heard and remembered.

Select a film to play it here, or use its YouTube link to watch in a new tab.

AN ETHIC WORTH CARRYING FORWARD

Stewardship is
part of the story.

From Roosevelt’s sporting conservation movement to Leopold’s land ethic, responsibility has long been part of America’s hunting tradition. CCC will bring that responsibility into today’s public conversation. [4][5]

“Conservation is a state of harmony between men and land.”Aldo Leopold · The Aldo Leopold Foundation [4]
“Conservation is a citizen’s responsibility”Shane Mahoney · Idaho Wildlife Summit report [6]

HELP BUILD THE PERMANENT VOICE CONSERVATION DESERVES

The next chapter
needs all of us.

For generations, the sporting community has invested in wildlife and habitat. Together, we can invest in the public understanding that helps that work endure.

START A CONVERSATION

Let’s put the conservation story
in front of America.

For philanthropic support, business partnerships, media opportunities or the speakers bureau, contact Chris Dorsey directly.

YOUR POINT OF CONTACT

Chris Dorsey

cdorsey@dorseytv.comEmail Chris Dorsey

Mention your organization and how you would like to participate.

CCC is a 501(c)(3) nonprofit. This website does not collect donations or payment information.